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In the great discussion of Demand Studios IPO in the last week, some questions came to how to find better paying customers. It's something I've discussed before, but we can never talk enough about the many possibilities you can earn up to date and more money. Today I thought I would have counted one of the simplest types of customers to find - companies that need web content.
This niche is really like a fish in a barrel. Why? Because they can only seek websites on the Internet, they find those who suck the worst and call the company.
It's really that easy. Here are some steps to determine good web content views:
1. Find local companies. Possible strategies for searching for perspectives: Get a book with lists for your city. Grab the business directory of local chamber or visit the chamber and grab one of each brochure in the rack. Or just drive through a local business park or your nearest shopping area in the city center and create a list of local business business names.
If you are starting in Copywriting, or in web content writing, I recommend concentrating on companies in your city. You can rather be able to connect to a business that you can watch and personally meet. If you have a special knowledge area - right, retail, non-profit, accounting, whatever - your search in companies in this industry continue to close. You may have no web content samples, but maybe you have articles, brochures or other works in your industry that helps to convince you to convince you the author for the job.
How can you pay zero on better-paying customers? Try to get a meaning of your location of the value of what you sell. What do you think does this company in one year? For example, a medium-sized law firm has a very healthy cash flow. A successful, growing retailer with several locations - the same. You can also do Google search queries to see if the company has received a press, and if so, if you mentioned the company's revenue. In my experience, business-to-business companies are more desirable goals as consumer-oriented companies ... I may be, but they seem to have significant significant marketing budgets. When a company sold 500,000 engines to automotive companies, they are likely to be a better goal than a $ 5 toy in craftsmen sold.
Prioritize companies that are good candidates for running work - they constantly set new products or want to update a blog weekly. Steady customers who will have work every month are always more desirable - and landing more sales - than those who simply add some new websites to their website and just call it.
2. Look online Now use your list and find all corporate websites in your target geography and in your industries. Take a browse through. It will soon be clear to you that some of your websites are great and detailed while some real problems have. The losers have important pieces that are not missing - no strong "About us" side, no team bios, no information about what their products or services do and how they benefit the customer. Reading the website, you can not find out what you do, how long you were in a business that your customers are who people do the company. These are your prospects.
3. Prepare a pitch. Take instructions on the status of the websites. ABC Company has no connection, what on your homepage, just a list of links! The XYZ company has no media page with press contacts. The RFQ company has a blog established, but it was not updated in three months.And so on. Create a bad luck that is tailored for everyone who is running something:
"I would like to introduce myself - I am a local freelance writer. I recently searched for your website and noticed that it did not have ______. I would like to take a few minutes to talk to you like that Add a ___ to your website helps to drive more traffic to your website / your company noticed / recycle / build your reputation, and bring you more customers . "(If you have no listed companies yet , you know that everything you say to the company should be involved, which finds more shops. Therefore, make a writer - you hope that your words will attract more customers.)
4. Call or e-mail perspectives. I had good luck with both methods of achieving, but do what you feel fits your personal communication style. Some writer give great phone, while some handling really catchy e-mails that achieve results. To start, identify the owner of the company (if it is a small biz) or marketing manager (if a medium is greater). Find your phone number or your e-mail address and contact.
5. have examples. If you do not have any examples of your own web content, just find a few websites that you believe you are well done (of competitors of your goal, ideally), so you can show you what makes effective content see How to call how your website is missing in comparison. Business owners do not want to look lame compared to similar companies.
6. Be ready to build a relationship. In my experience, her first contact with a small business to write web content often does not lead to an immediate sale (though this sometimes does!). More often, you may have to have several conversations that can spread over weeks or months as the company decides exactly what new content should be written. Start a tracking system to keep in touch with these views regularly. Send you interesting articles about why a blog is added, your business would help ... not necessarily hardworking if you chat every time. Do not invest tonne time as this may not be able to pay off, but show that you are a useful resource that knows how the internet should be used to support businesses. This week, I finally sign a lucrative contract with a financial services advisor, which I spoke with the whole year.
7. Quote a decent rate. Web contag prices are on the whole map. If you are new, start at least 100 USD on one side. And know that websites should be short words are a lot. If you have more to say, you should create subpages (which you also $ 100 for!) You want blogs? Think $ 100 Pro. Payment can range up to $ 1 per word, 150 dollars per hour and more in my experience. The prices depend on the complexity of the information they need to convey to the company office. Do you need to write about foreign currency trading or actuarial advice? It will probably pay more than write about a pizza salon.
But remember: If you quote a lowball rate, write for low prices. Try to get the customer to first mention a budget, and then negotiate from there. Keep your weapons on what you think is fair payment.
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