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6 Steps to the customer-oriented writing

Most business owners come with a laser-like focus on their business. They swell with pride and scream it from the rooftops to tell them about their latest, exciting product or service. However, as the majority of in the economy in the economy, they tend to take a business-oriented approach to promote the promotion of functions or information of the product and ensure that they know how this new product or service is the best is the best.

Here is the rubbing as you say. While screaming it from the roofs, customers could not necessarily hear from their business. Instead, you want to know how your company will help you. They are worried that they understand their need and offer a solution to address them.

Here comes where customer-oriented writing and promotion goes. Instead of writing with the focus on you and your business, you can stand out from the crowd by thinking about how your new product or service benefits your customers. Writing with your customer in mind shows that you understand your needs and want to help you achieve your goals. Writing with empathy creates better connections, improved communication and happier results. Happy customers become the biggest fans of their company.

Here are six steps to help you move your perspective to be customer-oriented:

1. List at least three to five main features of your company.
2. Arrange the list with the most important feature.
3. Now look at the list, select the first feature and dig it down what to do with this feature to your customer. For example, if you are in the tire business, and one of the features is just a few minutes walk from a shopping center, then you could put on your list "Location".
4. enter the mindset of your customer. What does your position mean for you? How does it solve your problem? The advantage is that you can give your car, shopping, to eat lunch or make a friend instead of sitting in a dull waiting room.
5. Take the next function you listed and then go the same process. Rinse and repeat with the remaining functions.

If you have never looked at your company in this way, it is likely that you may not be sure what your customers want and need. How can you find out? There comes the tip # 6 in. Even if they were a while in business and think they know the needs of their customers, it is good to refresh their position.

Your customers are individuals, with goals and dreams that are unique to them. They come to them to help to let them happen. What makes your company for you? That's the direction in which your marketing writing must last.

If you practice customer-oriented marketing, you not only differentiate yourself from the competitors, but establish the basis for customer loyalty, repetition business and mouth feelings.

Everyone writes: Your go-to-guiding for creating ridiculously good content

Everyone writes a go-to-guiding thread to gain and keep customers about online communication from the Stellar, because in our content-oriented world, each of us is indeed a writer.

If you have a website, you are a publisher. If you are in social media, you are in marketing.And that means we all rely on our words to carry our marketing news. We are all writers.

Yes, but who cares about writing? In a scheduled world dominated by short and snappy, by clicking bait headlines and Twitter streams and instagram feeds and gifs and video and snapchat and Yolo and lol and #TBT. . . Is the idea to focus on writing, seems to be pedantic and usual?

Actually, written affairs now more, nothing less. Our online words are our currency; They tell our customers who we are.

Our writing can make us intelligently look, or it can see us stupid. It can make us fun, fun or warm or competent or trustworthy. But it can also bring us to be Humdrum or uninterrupted or uninterrupted holes.

That means you have to choose words well and write with business and style and honest empathy for your customers. And it means that you put a new value on a frequently overlooked ability in Content Marketing: How to write, and how to really tell a true story, really very good. That's true if you write a list or words on a slideshare deck or the words you read here right here.

And so you can communicate in writing well, is not just nice; It is necessary. And it is also the officed cornerstone of almost all content marketing.

Everyone writes the top marketing veteran Ann Handley expert guidelines and insight into the process and the strategy of content creation, production and publication, with implementable how-to-advice to obtain results.

These lessons and rules apply in all their online assets - such as websites, home, landing pages, blogs, e-mail, marketing apartments, on Facebook, Twitter, LinkedIn and other social media. Ann deconstructs the strategy and provides a practical approach to create ridiculously convincing and competent content. It is designed to be the go-to-guide to create or publish any online content - whether you are a big brand or are small and alone.

• How to write better. (Or for "adult-onset authors": How to hate it less.)
  
• Simple grammar and usage rules that are tailored to the business on a funny, unforgettable way. (Enough to look sharp, but not too much to overpower them.)
  
• give your audience the gift of your true story that said well. Empathy and humanity and inspiration are keys here, so the book covers also.
  
• Best Practices for creating credible, trusted content shared in some timed rules of solid journalism. Since publishing content and directly with their customers speak, a privilege is in his heart.
  
• "Writing Attractions": The basics of 17 specific types of content, which are often commissioned with the crafts.
  
• Content Tools: The sharpest tools you need to do the job.
  
• traditional marketing techniques are not enough anymore. Everyone writes a field guide for the smartest companies that know that great content is the key to look in this digital world.
  

Tags: service, writing, write, top-ranked, customer

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